Your Clear Choice For Lenses

With itFit lenses, you're not just choosing premium quality and unparalleled clarity; you're embracing a partnership that prioritizes the vision and satisfaction of your patients. Let itFit be the clear solution that elevates your practice and sets new standards in eye care excellence.


itFit Elite Lenses

Understanding the unique needs of each patient, itFit Elite introduces a revolutionary flat-rate pricing model that simplifies the procurement process for eye care professionals. This comprehensive approach covers all aspects of lens customization, including prism values, cylinder adjustments, and specialized surfacing, without imposing additional charges. Our inclusive pricing model is designed to empower professionals to offer bespoke, high-quality lenses to their patients, ensuring no one has to compromise on visual excellence due to cost. By prioritizing both superior product quality and transparent, straightforward pricing, itFit Elite reaffirms its commitment to providing unparalleled value and satisfaction in every lens.


Why Our Products?

Digital Surfaced Lenses

Digitally surfaced lenses utilize advanced computer technology to precisely tailor lens prescriptions, enhancing visual clarity and comfort for wearers.

Exceptional Clarity

Renowned for their unparalleled clarity, our lenses provide exceptional visual acuity and comfort, setting a new standard for vision excellence.

1-Year AR Warranty

Enjoy peace of mind with our lenses, backed by a comprehensive one-year anti-reflective warranty for enhanced durability and visual performance.


Our Progressives


Our progressive lenses redefine the standards for vision correction with their state-of-the-art digital freeform design, leveraging German engineering to offer an expansive range of vision that rivals the best progressives on the market. This innovative approach ensures that each lens provides broad and clear visibility across all distances, embodying the pinnacle of optical precision. The meticulously crafted design facilitates a smooth and effortless transition between near and far vision, catering to the modern demands of an all-encompassing visual experience. Whether it's reading fine print or observing distant landscapes, our lenses are tailored to deliver superior clarity and comfort, making them an ideal choice for a wide array of visual requirements.

By integrating this advanced lens design, we provide eye care professionals with a solution that not only meets but exceeds the visual needs of their patients, offering an unmatched level of performance and satisfaction in progressive lens technology.


Our Lenses

At itFit Optical Laboratory, we prioritize excellence in every aspect of our lens production. With a commitment to sourcing only the highest quality materials, coupled with our extensive 40 years of experience in the optical industry, we ensure that our lenses meet the most stringent standards. By employing cutting-edge digital surfacing technology and skilled technicians, we craft lenses of unparalleled clarity and precision. Our state-of-the-art machinery, combined with the expertise of our technicians, guarantees that each lens is accurately crafted to exacting specifications, providing our customers with superior visual performance and reliability.